“There are few experiences in life as painful and brutal as the failure of a small business. For a small business conceived and nurtured by its owner is like a living, breathing child. Its loss is no less traumatic than losing a loved one.” – William Manchee
Between Black Friday and Cyber Monday is a day dedicated to supporting small businesses nationwide. Last year, over one hundred million people came together to Shop Small® in their communities on Small Business Saturday®.
Since it first took place on November 27, 2010, the annual Small Business Saturday has become a part of the “post-Thanksgiving” shopping craze, joining Black Friday and Cyber Monday as one of the busiest shopping days of the year, and one on which merchants welcome shoppers with arms wide open in the hopes of spurring a record holiday sales season.
Contrary to the eye-catching ads and doorbuster sales of the big box stores, the purpose of Small Business Saturday is to draw attention to the many brick and mortar businesses in customers’ own towns that frequently get overlooked. Check out the Facebook page
Saturday, November 28, 2015 is Small Business Saturday, a day to celebrate and support small businesses. The City of Oakley joins other communities nationwide in supporting Small Business Saturday. The campaign calls on residents to dedicate a portion of holiday shopping to local small businesses.
Small Business Saturday’s objectives align with the goals of the Oakley First campaign, which encourages residents to look for opportunities to shop within Oakley. Oakley First, like Small Business Saturday, strives to increase visibility, awareness, and prosperity of local businesses, services, and restaurants. Consumers should understand that these initiatives acknowledge the importance of small businesses and the strength they provide to Oakley’s economy.
“In choosing where to shop, many people look first at prices, then location and then the name of the store, with little thought given to the importance of supporting small, local businesses. Shopping at small, local businesses can have a significant positive impact on the local economy.” Oakley City Vice Mayor Kevin Romick
Every taxable dollar spent in Oakley benefits important City‐provided services like public safety, street maintenance, streetlights, and parks. A portion of the sales tax, equivalent to one percent of gross taxable sales, generated from Oakley transactions stays in our community.
More information about Small Business Saturday is available at www.smallbusinesssaturday.com