The Sacramento-San Joaquin Delta is a wonderful place to live and visit, but one of the common issues brought up by both residents and visitors is the need for increased/improved signs that can help establish and reinforce the Delta as a distinctive place. Often those visiting the Delta don’t even know they are in the Delta. The Delta Marketing Task Force (Task Force), through the development of its Delta Tourism Awareness 5-year Marketing Plan, specifically calls this out as a key strategy. The plan states:
Improve Delta’s Location Strategy: One of the main complaints from surveys has been the poor signage and hardto-find locations. While some people want to get lost, some people would rather not. Having improved road signs offering directions is key, as well as a downloadable foldable map for all guests. Specifically create coordinated signage that leverages existing “Entering CA Delta” signage, such as “You are X miles from the Bridge”, etc.
To tackle this strategy, in fall 2017 the Task Force, through the Sacramento-San Joaquin Delta Conservancy (with funding from the Delta Stewardship Council) hired The Acorn Group to develop a sign plan (Delta Sign Plan) for the Sacramento-San Joaquin Delta (Delta). Specifically, the task force called for an assessment of existing signs, the advancement of recommendations from the Delta community identified in the Delta Tourism Awareness 5-year Marketing Plan, and the development of templates for three sign types.
The draft Delta Sign Plan is now available. The Delta Sign Plan is available for public comment from April 9 through May 11. Comments can be shared at the upcoming Delta Sign Plan community meetings on April 12 and May 3 or by email . The next meeting is Thursday, April 12, from 5:00 p.m. to 7:00 p.m. at the Walnut Grove Library Meeting Room. Go to Visit CA Delta for more information, notes from past meetings, and to RSVP.
